IBC2018 Show Event Channel

Everything you need to know for the show and exhibitors.

Click here

Articles You May Have Missed – January 31, 2018

With new challenges around every corner, broadcasters need all the help from technology they can get. In these two articles, tips to using viewer and audience data more effectively and ways to better measure a viewer’s quality of experience are suggested. Both articles provide guidelines for better business and system performance.

Broadcasters and programmers often struggle to understand demographics, behaviors, and intentions of their viewers. These broadcast managers simply do not know enough about the factors that influence viewers to watch, or not, TV shows. These problems exist because the viewer data broadcasters can access tends to be sparse, disaggregated, and unreliable. That has to change if broadcasters are to leverage new audience measurement technology. 

Don’t miss the article, “Rise of the Data-Driven Business.”

A recent Forbes magazine article predicted that OTT will have the largest market growth rate and dominate the video streaming market from now to 2021, due to the increasing use of digital platforms for branding and marketing of products. The popularity of such video is responsible for two fundamental shifts in consumer behavior: higher peak bandwidth levels and heightened subscriber sensitivity to video quality.

Because in periods of peak utilization, resources on the network are more prone to congestion viewers may be able to see a degradation in video streaming quality. Therefore, measuring the customer’s quality of experience (QoE) requires measurement of video QoE. The article “Measuring OTT QoE Requires Different Thinking: Part 1” suggests proper methods of measurement.

Need help in getting from SDI to IP?

See that hill up ahead? It’s not a hill, it’s Mt Everest and your job is to conquer that mountain. Rendered into familiar industry vernacular, you, video engineer, are charged with building an IT-centric facility. A SMPTE standard was just approved, so what’s taking you so long?

The book, “Building IP Media Facilities – Keys to Migrating from SDI,” is a video engineer’s guide to transitioning from digital SDI infrastructures to IT-centric facilities. The book is comprised of 15 chapters focused on key operational aspects of IT and IP terminology, networks and ‘how-to’ practical discussion.

Learn from this important guide. Click here for more information

If you are not already registered, sign up for a free subscription to receive a daily, weekly or monthly custom email filled with content and technology that you select. Don’t wait for an out-of-date, month’s-old print version of “breaking events,” get your free membership to The Broadcast Bridge today.

With such a wealth of information generated daily, it is important to not get left behind.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

The Proven Essentials to Ensure an Effective UI

Innovation in the media and entertainment industry is at an all-time high with devices, backend technologies, operating systems and consumer behaviors constantly evolving. A key element of this evolution is how viewers see, experience, navigate and consume the content they…

Viewpoint:  Content Overload: Ensuring Your Programmes Stand Out Amidst the Noise

Last year, more than 400 original series hit the small screen. With no signs of slowing; predictions suggest 2017 could beat records, with over 500 programmes launched. It’s now possible for companies to make video easily accessible online and with the widespread a…

Pay TV Analytics Market Set to Double in Five Years Through Unified Data Collection

Competition in pay TV will drive rapid growth in the video analytics market to reach $3.7 billion by 2022, more than double the $1.8 billion of 2017.

Extreme Networks Deploys Wi-Fi and Wi-Fi Analytics for Super Bowl LI

Extreme Networks is the official Wi-Fi and Wi-Fi Analytics provider of Super Bowl LI.

Visual Data Makes Old Shows New Again

Sometimes the package makes the product, and some media outlets just won’t air classic shows unless they are in true High Definition.