With new challenges around every corner, broadcasters need all the help from technology they can get. In these two articles, tips to using viewer and audience data more effectively and ways to better measure a viewer’s quality of experience are suggested. Both articles provide guidelines for better business and system performance.
Broadcasters and programmers often struggle to understand demographics, behaviors, and intentions of their viewers. These broadcast managers simply do not know enough about the factors that influence viewers to watch, or not, TV shows. These problems exist because the viewer data broadcasters can access tends to be sparse, disaggregated, and unreliable. That has to change if broadcasters are to leverage new audience measurement technology.
Don’t miss the article, “Rise of the Data-Driven Business.”
A recent Forbes magazine article predicted that OTT will have the largest market growth rate and dominate the video streaming market from now to 2021, due to the increasing use of digital platforms for branding and marketing of products. The popularity of such video is responsible for two fundamental shifts in consumer behavior: higher peak bandwidth levels and heightened subscriber sensitivity to video quality.
Because in periods of peak utilization, resources on the network are more prone to congestion viewers may be able to see a degradation in video streaming quality. Therefore, measuring the customer’s quality of experience (QoE) requires measurement of video QoE. The article “Measuring OTT QoE Requires Different Thinking: Part 1” suggests proper methods of measurement.
Need help in getting from SDI to IP?
See that hill up ahead? It’s not a hill, it’s Mt Everest and your job is to conquer that mountain. Rendered into familiar industry vernacular, you, video engineer, are charged with building an IT-centric facility. A SMPTE standard was just approved, so what’s taking you so long?
The book, “Building IP Media Facilities – Keys to Migrating from SDI,” is a video engineer’s guide to transitioning from digital SDI infrastructures to IT-centric facilities. The book is comprised of 15 chapters focused on key operational aspects of IT and IP terminology, networks and ‘how-to’ practical discussion.
Learn from this important guide. Click here for more information.
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