Avid has taken their system that used to be known as 3D Play for Live Sports and combined it with other technology from their Maestro graphics family to become Maestro | Live.

“We’ve been hearing from our customers that they need an economic way to drive graphics and video in their live sports productions,” Ray Thompson, Avid’s director broadcast and media solutions marketing, told The Broadcast Bridge in an exclusive interview, “so we combined an amalgam of technologies from our Maestro suite into a single product that could satisfy those needs.”

The result was Maestro | Live, a system that can take data from any input including scoreboard protocols, real time sports databases, a Telco stat feed, or human input and leverage that info to autopopulate on-screen graphics, rosters, team logos or historical packages in real time throughout the course of a game.

It also has the ability to drive tracked-to-field/court graphics based on incoming stat feeds including things like center field 9 meter circles and first down lines.

“The system is so intelligent that it can even make recommendations to the operator on the best data to air which the operator can choose to display or ignore,” Thompson said. “It actually learns from its own database.”

The reason this can all be accomplished by one operator is the flexibility of Maestro | Live’s touchscreen controller.

“Templates for the controller designed for most major sports come ready-to-go with the system,” Thompson said, “although the operator can easily modify them with an easy drag-and-drop construction process.

Avid has positioned Maestro | Live to be suitable for college and university sports as well as prime time broadcasting. It can output both 1080P, UHD and true 4K with the established quality of Maestro graphics.