Avid Introduces Maestro | Live
Avid’s new sports graphics system, Maestro | Live offers data-driven graphics and live video playback in a single package.
Avid has taken their system that used to be known as 3D Play for Live Sports and combined it with other technology from their Maestro graphics family to become Maestro | Live.
“We’ve been hearing from our customers that they need an economic way to drive graphics and video in their live sports productions,” Ray Thompson, Avid’s director broadcast and media solutions marketing, told The Broadcast Bridge in an exclusive interview, “so we combined an amalgam of technologies from our Maestro suite into a single product that could satisfy those needs.”
The result was Maestro | Live, a system that can take data from any input including scoreboard protocols, real time sports databases, a Telco stat feed, or human input and leverage that info to autopopulate on-screen graphics, rosters, team logos or historical packages in real time throughout the course of a game.
It also has the ability to drive tracked-to-field/court graphics based on incoming stat feeds including things like center field 9 meter circles and first down lines.
“The system is so intelligent that it can even make recommendations to the operator on the best data to air which the operator can choose to display or ignore,” Thompson said. “It actually learns from its own database.”
The reason this can all be accomplished by one operator is the flexibility of Maestro | Live’s touchscreen controller.
“Templates for the controller designed for most major sports come ready-to-go with the system,” Thompson said, “although the operator can easily modify them with an easy drag-and-drop construction process.
Avid has positioned Maestro | Live to be suitable for college and university sports as well as prime time broadcasting. It can output both 1080P, UHD and true 4K with the established quality of Maestro graphics.
You might also like...
The Back Of The Brain May Soon Rule The Roost
If industry reports are to be believed, Apple is poised to release a mixed-reality headset at some point in 2023. Of course, it’s anyone’s guess when Apple’s Reality Pro will actually see the holographic light of day, but one t…
Learning From The Experts At The BEITC Sessions at 2023 NAB Show
Many NAB Shows visitors don’t realize that some of the most valuable technical information released at NAB Shows emanates from BEITC sessions. The job titles of all but one speaker in the conference are all related to engineering, technology, d…
System Showcase: Gravity Media Opens New Production Centre In London For Remote And On-Prem Projects
Production and media services company Gravity Media has just completed the first phase of technology integration at its new London Production Centre White City, located on the fifth floor of The Westworks building in London. The state-of-the-art facility, officially opened…
Interlace: Part 3 - Deinterlacing
Now that interlace is obsolete, we are left only with the problem of dealing with archive material that exists in the interlaced format. The overwhelming majority of video tapes, whether component or composite, analog or digital, would be interlaced.
Magicbox Puts Virtual Production Inside An LED Volume On Wheels
Virtual production studios are popping up across the globe as the latest solution for safe and cost/time-effective TV and movie production. This method replaces on location shooting and, by utilizing all-encompassing LED walls (often called “volumes”), is fundamentally changing the…