Irdeto Launches Upgraded Online Piracy Control Package At CES

Irdeto has launched a new version of its piracy control package at CES 2018. The solution is designed to be more proactive in searching for illegal online content.

The Irdeto software now has additional capabilities to seek out potentially illicit video across web sites, social media, search engines and peer to peer services, all while identify infringing streams as they occur. The solution now incorporates web video discovery tools with what Irdeto calls expert analyst oversight, as well as multi-language search, integrated social media, search engine discovery and ability to discover streams on peer-to-peer (P2P) platforms like SopCast and Ace Stream.

Irdeto said the new features allow content owners and distributors to identify and shut down pirated content across streaming VOD content, direct download and hybrid pirate sites more quickly and easily than with its preceding version. “The biggest threat to the content creation industry is content redistribution over the internet,” said Rory O’Connor, senior vice-president of cybersecurity services, Irdeto.

Irdeto Piracy Control is a scalable solution that now offers artificial intelligence and machine learning for automatic logo detection, text and facial recognition and video fingerprinting for automated tagging of metadata. It is available as part of the Irdeto 360 Security Suite.

Catch the pirates - faster

Detection of illicit streams to combat content redistribution has become a hot field for the traditional revenue security specialists, especially with the advent of premium linear OTT services including sports. Verimatrix was first of the mark in this area with its VideoMark Live Profile launched at IBC 2015. This combined its VideoMark watermarking toolbox with network forensics technology from UK based Friend MTS (FMTS) to track the Internet and other sources of illicit content for unauthorized redistributed streams. The two vendors claimed at the time that together they were offering the first comprehensive package for combating streaming piracy of both live and on-demand content.

This left the other major video revenue security vendors to play catch up, which Cisco did by subsequently partnering with FMTS as well, formerly announced in January 2017. Again this added the latter’s piracy monitoring capabilities to feed Cisco’s Streaming Piracy Prevention (SPP) service. Cisco, we recall, became a major player in CA (Conditional Access) through its $5 billion acquisition of NDS in 2012. However, this has not gone as well as Cisco had hoped and now having closed the gap in stream detection it is seeking a buyer for the remnants of NDS as part of the overall video software business, no doubt at a substantial discount from the original value.

Kudelski’s Nagra is another major video security group, which had originally spurned forensic watermarking. But by the time of the deal between Verimatrix and FMTS Nagra had seen where the wind was blowing and moved to close this gap in its portfolio by acquiring Dutch digital watermarking pioneer Civolution in July 2016. 

You might also like...

NAB 22 BEIT Conferences Detail TV Engineering Progress

People visit NAB Shows for many reasons. Some are there to investigate and examine new solutions. Some are shopping with a budget ready to spend. Others visit to gather ideas and figures for next year’s budget. Many visit to a…

Protecting Premium Content OTT & VOD Distribution - Part 2

Protecting high value media content is a major priority for any broadcaster working with OTT and VOD. In the previous article in this series we looked at the three challenges facing broadcasters and in this article we dig deeper into…

Protecting Premium Content OTT & VOD Distribution - Part 1

The complexity of modern OTT and VOD distribution has increased massively in recent years. The adoption of internet streaming gives viewers unparalleled freedom to consume their favorite live and pre-recorded media when they want, where they want, and how they…

TV Industry Can Claw Back $28 Billion Per Year From Sports Pirates

The TV industry, including pay TV operators, rights holders and new streaming providers, could recoup $28.3 billion a year from pirates by luring consumers back to legitimate video services.

MovieLabs Updates Enhanced Content Protection Specification

MovieLabs has released the latest Version 1.3 of its enhanced content security specifications for 4K, HDR and premium window content, with additional guidance on disabling debugging interfaces and handling security software updates.