The industry’s realization of the importance and value of metadata has been growing: The recent Pay-TV Innovation Forum 2017 survey from NAGRA and MTM found that the majority of pay-TV executives believed data and analytics would be crucial to the direction of pay-TV over the next five years.
Metadata use is growing because it helps content producers and distributors adapt to changing business requirements, build greater efficiencies, optimize content slates and revenue, and create more relevant experiences for consumers.
Basic data, such as timecode, is automatically created and used from the very beginning of a video’s life all the way to the end. The integration of modern media logistics platforms and online video platforms has now highlighted the abilities that enriched metadata has to enhance video workflows, reporting and performance.
For instance, as a video continues on to being published and monetized across screens, video metadata can be harnessed for integration with ad management and programmatic trading platforms. Metadata is used within a video platform’s CMS workflows to determine specific content restrictions — such as licensing windows — and to remove or flag content accordingly. Discovery and personalization cannot function without metadata use.
Automated metadata extraction from video now offers a deeper connection to metadata than was previously possible. Machine learning systems can pull audio transcripts, detect faces within videos, and analyze text to identify key topics. Metadata can also be used to rapidly solve system breakdowns, bottlenecks or other issues that delay operations.
Metadata has become the core component of video today, driving future opportunities for content efficiencies, engagement and monetization. Ultimately, metadata enables producers and distributors to achieve more powerful asset management and business performance at any point in the life of a video asset.
“Metadata: The Future of Video from Concept to Consumer” is the latest offering from Ooyala. It explores metadata in great detail — what it is, how companies are harnessing it deeply to build value for their media assets, and how it’s already shaping the video of tomorrow.
Registered readers can download the full white paper at the link below.
You might also like...
May 14, 2019 may not have seemed a particularly important date for those who edit and color grade on Mac’s and PC’s. But it was. By chance, that day I went looking for the May Windows 10 Feature Update (1903). I was sur…
The optical disk has some useful characteristics that have allowed it to survive alongside magnetic media. John Watkinson takes a look.
Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.
The human visual system (HVS) sees color using a set of three overlapping filters, which are extremely broad. As a result, the HVS is completely incapable of performing any precise assessment of an observed spectrum.
The hard disk drive rapidly converged on the concept of one head per surface with all of the heads moving together on a common positioner.