2018 NAB Show Event Channel

The #1 source of technology content in the broadcast & media industry, by the editors of The Broadcast Bridge - filtered by category.

Click here

Report: Ooyala, Metadata: The Future of Video from Concept to Consumer

The industry’s realization of the importance and value of metadata has been growing: The recent Pay-TV Innovation Forum 2017 survey from NAGRA and MTM found that the majority of pay-TV executives believed data and analytics would be crucial to the direction of pay-TV over the next five years.

Metadata use is growing because it helps content producers and distributors adapt to changing business requirements, build greater efficiencies, optimize content slates and revenue, and create more relevant experiences for consumers.

Basic data, such as timecode, is automatically created and used from the very beginning of a video’s life all the way to the end. The integration of modern media logistics platforms and online video platforms has now highlighted the abilities that enriched metadata has to enhance video workflows, reporting and performance.

For instance, as a video continues on to being published and monetized across screens, video metadata can be harnessed for integration with ad management and programmatic trading platforms. Metadata is used within a video platform’s CMS workflows to determine specific content restrictions — such as licensing windows — and to remove or flag content accordingly. Discovery and personalization cannot function without metadata use.

Automated metadata extraction from video now offers a deeper connection to metadata than was previously possible. Machine learning systems can pull audio transcripts, detect faces within videos, and analyze text to identify key topics. Metadata can also be used to rapidly solve system breakdowns, bottlenecks or other issues that delay operations.

Metadata has become the core component of video today, driving future opportunities for content efficiencies, engagement and monetization. Ultimately, metadata enables producers and distributors to achieve more powerful asset management and business performance at any point in the life of a video asset.

“Metadata: The Future of Video from Concept to Consumer” is the latest offering from Ooyala. It explores metadata in great detail — what it is, how companies are harnessing it deeply to build value for their media assets, and how it’s already shaping the video of tomorrow.

Registered readers can download the full white paper at the link below.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Articles You May Have Missed – March 14, 2018

Two newer technologies are developing that may affect broadcasters, 5G cellular delivery and artificial intelligence (AI). Some experts believe that 5G may develop into a competent OTA program delivery system. Others see 5G as merely another step in boosting cellular…

Identifying the Gaps in Your Facility’s Security Plan

Protecting the security of media is sometimes an unresolved issue. The first step to securing valuable content is a thorough review to identify any gaps in a facility’s security plan. Then, implement industry best practices and security layers to s…

Robust Storage is Key to Empowering Media Workflows

The transformation of the media and entertainment workflow from discrete, server-based silos to software-based environments is well underway. As the industry makes this shift, media companies find that placing a scale-out storage solution at the heart of the IP workflow…

Cutting on the Go: Remote Editing - Part 2

In the first installment of this article series, we investigated a solution to the post-production editing challenge offered by Avid. Now it is time to see how a prominent facility puts that technology to work.

Surviving the Early Adoption to IP

Broadcasters now find themselves on one side of a digital gap. On one side we have SDI, the other side IP. Engineers want to reach the far shore, but do so without sacrificing their investment in current SDI solutions. This…