The industry’s realization of the importance and value of metadata has been growing: The recent Pay-TV Innovation Forum 2017 survey from NAGRA and MTM found that the majority of pay-TV executives believed data and analytics would be crucial to the direction of pay-TV over the next five years.
Metadata use is growing because it helps content producers and distributors adapt to changing business requirements, build greater efficiencies, optimize content slates and revenue, and create more relevant experiences for consumers.
Basic data, such as timecode, is automatically created and used from the very beginning of a video’s life all the way to the end. The integration of modern media logistics platforms and online video platforms has now highlighted the abilities that enriched metadata has to enhance video workflows, reporting and performance.
For instance, as a video continues on to being published and monetized across screens, video metadata can be harnessed for integration with ad management and programmatic trading platforms. Metadata is used within a video platform’s CMS workflows to determine specific content restrictions — such as licensing windows — and to remove or flag content accordingly. Discovery and personalization cannot function without metadata use.
Automated metadata extraction from video now offers a deeper connection to metadata than was previously possible. Machine learning systems can pull audio transcripts, detect faces within videos, and analyze text to identify key topics. Metadata can also be used to rapidly solve system breakdowns, bottlenecks or other issues that delay operations.
Metadata has become the core component of video today, driving future opportunities for content efficiencies, engagement and monetization. Ultimately, metadata enables producers and distributors to achieve more powerful asset management and business performance at any point in the life of a video asset.
“Metadata: The Future of Video from Concept to Consumer” is the latest offering from Ooyala. It explores metadata in great detail — what it is, how companies are harnessing it deeply to build value for their media assets, and how it’s already shaping the video of tomorrow.
Registered readers can download the full white paper at the link below.
You might also like...
More broadcasters are seeing the benefits of moving their operations to the cloud, especially as we are becoming more reliant on remote working. But the transition isn’t necessarily a linear move and hybrid working practices help us balance the u…
Cloud computing is helping a myriad of professional organizations expand their reach and implement new types of IP workflows that were not possible previously. It has also allowed media companies to work virtually anywhere.
While cloud computing and storage have reimagined how remote workflows are implemented, they can also play a huge role in business continuity and even disaster recovery. As many major productions have already proven, the key to continued success is extending…
People are not just flocking to beaches and holiday resorts as lockdowns are eased but also to their TV screens for viewing of returning live sports.
As the media landscape continues to streamline the way it delivers content, cloud-native technology, that is, container-based virtualized environments that replicate traditional workflows on premise, is playing a big role. However, some broadcasters moving their assets and processing power to…