Adobe Ad Cloud Advances The Personalisation Of TV Advertising October 25th 2018 - 08:00 AM

Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible.​ The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their i

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SeaChange Rebranding Sharpens Focus On Personalization Pipeline May 14th 2018 - 01:50 PM

In an effort to attract subscribers, many of today’s most popular video service providers are now looking past simple online video streaming and towards creating a personalization pipeline to each individual user’s IP address. Certainly accommodating consumers that want to watch video whenever and wherever they want is imp

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Successfully Deploying Enterprise Service Bus Technology in the Broadcast Environment May 14th 2018 - 10:00 AM

The amount of media content that broadcasters need to create is growing exponentially. Soon broadcasters will reach a point when their current workflows cannot handle the increasing content production demands. A solution is the deployment of a media Enterprise Service Bus (ESB), which will unify content data, media applications, and

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Imagine Communications Creates Dedicated Playout/Networking And Ad Divisions May 1st 2018 - 09:00 AM

Technology and business are intertwined but many companies prefer to treat them as separate entities. Consequently, major equipment exhibitions such as the NAB Show are used to focus purely on technological issues, while corporate affairs are dealt with at other times. During this year’s Las Vegas expo, however, Imagine

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Imagine and Sinclair Sharpening New ATSC 3.0 Sales Tools January 19th 2018 - 12:05 PM

At last week’s Las Vegas CES, Sinclair Broadcast Group and Imagine Communications announced plans to work together to accelerate the development of a new, next-generation advertising management software platform to exploit the potential of the new monetization opportunities of ATSC 3.0 digital television technology.

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