Never in human history has it been easier to be a creative person when using video, audio or music production technology. All media-making gear is better and cheaper than it has ever been. Yet, that “blank slate” that has confronted all creative people for the ages remains unchanged.
Virtual set (VS) technology has been used by broadcasters for decades to create new types of sets, complete with 3D effects and (more recently) augmented reality graphics that can be changed for different styled programs and to help the on-air presenter tell their stories better.
Autodesk is using Artificial Intelligence to teach its Flame 2020 software how to help creative artists do their job more efficiently when working on integrated VFX, color correction, look development and final mastering.
NAB ramp up. A period where articles about new cameras arriving in the next year appear almost daily. I’m sure many shooters as they skim or read these stories can’t help but consider whether the time has come to upgrade their cameras.