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Ease Live, an Evertz company, has announced the launch of contextual on-stream advertising capability for live sports through its interactive graphics platform. This enables leagues, teams, media companies, and other sports content providers to target local markets or granular groups with contextual ads that run on connected TVs, tablets, and mobile devices, in addition to the conventional advertisements stitched into a live video stream. Ease Live empowers broadcasters and other rightsholders streaming live sports events via over-the-top (OTT) or Direct-to-Consumer (D2C) services to interact with fans through a pioneering graphical overlay that already delivers live game and player stats, play-by-play analysis, league standings, and other real-time information.
As broadcasters embrace remote production workflows the technology required to compress, encode and reliably transport streams from the venue to the network operation center or the cloud become key, and there will be plenty of new developments and sources of expertise on the 2024 NAB Show floor.
Of all of the broadcast standards it is perhaps SMPTE ST 2110 which has had the greatest impact on production & distribution infrastructure in recent years, but much has changed since it’s 2017 release.
OTT streaming is embracing AI for consistency in QC across expanding populations of devices, with a particular emphasis on live sports. There is also a focus, evident at the 2024 NAB Show, on optimization of delivery at low latency to ensure broadcast quality experience while reducing infrastructure costs.
Appear will demonstrate its innovative solutions for contribution, remote production and distribution at NAB Show 2024, with industry leading performance in HEVC, JPEG XS, SRT and IP Trust Boundary implementation.
VisualOn, a pioneer in video software technology, has announced significant enhancements for its AI-enhanced universal content-adaptive encoding (CAE) solution, the VisualOn Optimizer.
Monitoring vendors are focusing more than ever on quality and compliance at NAB 2024, incorporating AI tools with machine learning. The requirements of cloud storage and IP based distribution loom larger than ever before, with greater modularity and more scope for purchase of standalone products, while also catering for centralized control and management.
BCNEXXT NAB 2024 showcase brings massive savings and efficiencies to playout operations.
