Less than two years ago, Stacey Decker was named Chief Technology Officer (CTO) at Boston public broadcasters WGBH. He set about re-engineering the station’s Internal Master Control infrastructure (among other things) to make it more efficient and upgrade video switching equipment that was nearing the end of its life.
In January 2013, NewsBeat Social was a brand new, international news organization with minimal audience recognition or following. Our company was made up of a green screen, a handful of cameras, a few computers and a Facebook account.
Based out of our small Portland office, our challenge was to create an
Broadcasters and content owners tend to look at the world of television and advertising as divided into linear and non-linear. The two models do have much in common; content, monetization, tracking, and invoicing, for example. However, there are clear differences between broadcast and targeted-delivery models; the use of indirect versus