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Content / distribution-and-delivery / ad-insertion-systems

RTL Sells SpotX Programmatic Advertising Platform To Magnite February 25th 2021 - 09:00 AM

The programmatic advertising field is heating up as Luxembourg based broadcaster RTL Group sells its platform SpotX to US online ad group Magnite for $1.17 billion.

Targeting Offers Traditional Pay TV Hope Of Stemming Advertising Loss To Digital January 29th 2021 - 09:00 AM

Recent survey data charting loss of viewers and revenues to OTT service providers and digital platforms makes grim reading for traditional commercial broadcasters and pay TV operators, as the Covid-19 coronavirus pandemic accelerates these trends that were already taking place.

Audience Measurement Migrates From Homes To People December 3rd 2020 - 09:00 AM

TV audience measurement has been moving steadily from households to individuals in line with the decline in family viewing around the big screen and rise in OTT consumption on connected devices.

New CEO Drives MediaKind As A “Solutions-Centric” Startup October 19th 2020 - 01:00 PM

With a mature cloud-based product strategy and a new CEO, MediaKind is looking to help customers reduce latency and maintain quality for their enterprise-level video processing and delivery infrastructures. This IT-centric product road map, developed over the past 18 months, includes support for ST 2110 workflows and access to microservices that enables

ViacomCBS Pluto TV Launches In Spain As AVoD Momentum Grows October 16th 2020 - 09:00 AM

The ViacomCBS Pluto TV AvoD (Advertising VoD) service has launched in Spain, increasing its European orbit to five countries.

Telestream Releases Vantage Option For Automated Nielsen Watermarking September 11th 2020 - 11:00 AM

It means broadcasters can maximize revenue by moving live content to the C3 window sooner for VOD and OTT content.

Verizon Media Launches Advanced Advertising and Streaming Products May 4th 2020 - 01:00 PM

Verizon Media has launched various tools aimed at expanding audiences and generating fresh revenues for broadcasters, content owners and service providers.

Extended Reality And Wireless Quality Rise Up Agenda For 2020 February 11th 2020 - 09:00 AM

Extended Reality (ER), advanced advertising and quality over wireless networks are key themes for broadcasters and video service providers during 2020 as underlying technologies mature.

Troubleshooting SCTE 35/104 Insertions December 24th 2019 - 01:00 PM

Digital Nirvana’s new MonitorIQ 6.1 enhances ad insertion management, monitoring, and troubleshooting.

AI-powered Ad Management From Veritone November 29th 2019 - 10:00 AM

Veritone announces commercial launch of the company’s VeriAds network – software to enable broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers.
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Global Viewpoint

IP Agile Mindsets February 25th 2021 - 09:15 AM

Agile development and DevOps are relatively new concepts for broadcasters. But when I interviewed Paul Markham, from Discovery, in Part 1 of Transitioning to Broadcast IP Infrastructures, it became clear that these disciplines have implications that stretch far beyond software development.

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