Telestream Vantage Transcodes Adstream on AWS Cloud November 7^th 2018 - 12:05 PM

Adstream the global advertising delivery technology company, has chosen both cloud and on-premises deployments of the Telestream Vantage media processing platform to automate its media transcoding and quality analytics needs.

Edgeware to Showcase Containerized TV Origin Software at Inter BEE 2018 in Japan November 6^th 2018 - 12:05 PM

Sweden’s OTT video processing technology firm Edgeware is showing its cloud-native TV Content Capture and TV Repackager origin products at the BEE trade show in Chiba, Japan.

Pluto TV picks Tru Optik for OTT targeted advertising October 30^th 2018 - 10:00 AM

US online TV service Pluto TV has opted for Tru Optik to deliver audience-based advertising and campaign measurement across its OTT and connected TV inventory.

Hitachi Comark and Enensys Announce Strategic Partnership October 29^th 2018 - 09:00 AM

Partnership for ATSC 1.0 and 3.0 solutions integrates Enensys Technologies and products into Comark TV transmission systems.

VO & SoftAtHome’s End-to-End TV Solution Enables Ad Targeting to Households October 26^th 2018 - 09:00 AM

Viaccess-Orca, SoftAtHome, and their partner Viznet, jointly demonstrated an end-to-end solution for addressable TV at IBC 2018.

Adobe Ad Cloud Advances The Personalisation Of TV Advertising October 25^th 2018 - 08:00 AM

Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible. The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their i

Harmonic Shows SaaS Solutions For Content Providers At SMPTE and NAB NY October 15^th 2018 - 12:05 PM

At both SMPTE and NAB fall shows, Harmonic will demonstrate its software-defined and SaaS solutions targeted at OTT and next-gen TV applications.

Inside Secure Shields Ads Against Blockers September 27^th 2018 - 04:00 PM

Inside Secure at IBC 2018 unveiled a package to meet the growing challenge of ad blocking which is depleting online revenues for many commercial broadcasters and video service providers.

The Value of Getting Ad Insertion Right September 24^th 2018 - 11:00 AM

It seems that the conversation on the growth in OTT is an old one - except it isn’t. OTT continues to strengthen, gaining more subscribers every week. As this happens, broadcasters are providing OTT capabilities alongside their traditional TV platforms, making targeted ad insertion even more crucial in the m

Crystal Showcase New Leading-Edge Automation Tool For OTT At The 2018 IBC Show September 19^th 2018 - 12:05 PM

At the 2018 IBC Show, Crystal highlightied their new Crystal Connect with VidTime, which allows users to deploy addressable advertising across all broadcast advertising inventory including scheduled programming and live sports or news. Additionally, it can be deployed across all platforms from traditional television delivered by cable & satellite to connected

Viewpoint: Sports Streaming - Getting Better ROI September 17^th 2018 - 01:00 PM

It’s not quite game, set, and match for traditional broadcasters when it comes to sports, but the writing is certainly on the wall. At a time when content has become commoditized, meaning the old adage of “build it and they will come” has never been less relevant. How should OTT p

Harmonic Announces Launch of Dynamic Ad Insertion With VOS360 SaaS September 14^th 2018 - 07:00 PM

As part of the company’s commitment to SaaS, Harmonic demonstrated the advanced capabilities available in the cloud with VOS360 video SaaS. Officials say it offers new cost savings and monetization opportunities for content owners and video service providers.

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