LTN Global Launches Universal Signaling Solution For Addressable TV Advertising April 21^st 2021 - 09:30 AM

LTN Target delivers ad decisioning and ad signaling system integration that enables national linear addressable advertising across all platforms.

Contextual Advertising Rises Again From Ashes Of Cookies March 26^th 2021 - 09:00 AM

Contextual TV advertising is emerging as a big winner from the demise of cookies for tracking user behaviour in the wake of privacy concerns and legislation such as the EU’s GDPR (General Data Protection Regulation) implemented in May 2018.

Broadpeak Enriches BkYou Ad Personalization Package March 11^th 2021 - 09:30 AM

Broadpeak, a French provider of content delivery network (CDN) and video streaming technology for content providers and pay TV operators, has announced the next generation of its BkYou ad personalization package.

DVB Adds Watermarking Option For Inserting Targeted Ads In Linear Broadcasts March 8^th 2021 - 09:00 AM

DVB has added watermarking as an option for signalling where targeted ads or other content should be inserted within linear broadcast streams. This is an update to its DVB Targeted Advertising specification originally unveiled in November 2019. The addition is aimed particularly at linear broadcasts delivered to internet connected TVs via

RTL Sells SpotX Programmatic Advertising Platform To Magnite February 25^th 2021 - 09:00 AM

The programmatic advertising field is heating up as Luxembourg based broadcaster RTL Group sells its platform SpotX to US online ad group Magnite for $1.17 billion.

Targeting Offers Traditional Pay TV Hope Of Stemming Advertising Loss To Digital January 29^th 2021 - 09:00 AM

Recent survey data charting loss of viewers and revenues to OTT service providers and digital platforms makes grim reading for traditional commercial broadcasters and pay TV operators, as the Covid-19 coronavirus pandemic accelerates these trends that were already taking place.

Audience Measurement Migrates From Homes To People December 3^rd 2020 - 09:00 AM

TV audience measurement has been moving steadily from households to individuals in line with the decline in family viewing around the big screen and rise in OTT consumption on connected devices.

New CEO Drives MediaKind As A “Solutions-Centric” Startup October 19^th 2020 - 01:00 PM

With a mature cloud-based product strategy and a new CEO, MediaKind is looking to help customers reduce latency and maintain quality for their enterprise-level video processing and delivery infrastructures. This IT-centric product road map, developed over the past 18 months, includes support for ST 2110 workflows and access to microservices that enables

ViacomCBS Pluto TV Launches In Spain As AVoD Momentum Grows October 16^th 2020 - 09:00 AM

The ViacomCBS Pluto TV AvoD (Advertising VoD) service has launched in Spain, increasing its European orbit to five countries.

Telestream Releases Vantage Option For Automated Nielsen Watermarking September 11^th 2020 - 11:00 AM

It means broadcasters can maximize revenue by moving live content to the C3 window sooner for VOD and OTT content.