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In the media industry, speed has become a critical workflow requirement even more than ever, especially for delivering live sports. Today, consumers have a large number of avenues for watching live sports, including traditional broadcast TV channels, OTT services and a growing assortment of apps and video services. Facing a growing and diverse range of competition, broadcasters, TV networks and OTT service providers need to be more agile and work faster, while constantly monitoring costs on all fronts.
Arrival of the ATSC 3.0 standards with major revisions and enhancements over the preceding second-generation version has put the spotlight on the global future of Over The Air (OTA) broadcasting in general.
In the last two articles in this series we looked at why we need to monitor in OTT. Then, through analysing a typical OTT distribution chain, we sought to understand where the technical points of demarcation and challenges arise. In this concluding article, we look at what and where to monitor in a multi-service-provider OTT delivery system.
In this new series, it will be seen that color is a complex subject and all the more so for being multidisciplinary. The difficulty with such a large subject is that it is hard to leave things out when they are so fascinating.
Increasing OTT fragmentation is creating a new and perhaps last opportunity for traditional pay TV operators to seize back some control from major online service providers by re-aggregating online content under common UIs and recommendation engines.
Germany’s 5G Today project has started its field trial for TV over 5G networks with a remit to contribute towards wider standardization of broadcasting over cellular.
In the previous article in this series, “Understanding OTT Systems”, we looked at the fundamental differences between unidirectional broadcast and OTT delivery. We investigated the complexity of OTT delivery and observed an insight into the multi-service provider silo culture. In this article we fully analyze a typical OTT delivery channel to understand why we need monitoring.
In an era of rising programming costs, media companies are looking for ways to reduce production budgets, through both live remote control operations leveraging the Cloud and the public Internet as well as the use of less expensive consumer-level technology.
