While the annual NFL Super Bowl typically serves as a great technology showcase for trying out new ways of covering the game on television (e.g., augmented reality graphics and immersive audio), this year’s main Super Bowl LIV game production will employ a well-rehearsed game plan.
For fans attending the 2019 U.S. Open tennis tournament, it has become more than just watching the matches. It’s become a festive atmosphere outside the tennis venues, complete with food and sponsor booths that offer varying types of entertainment.
Although OTT delivery has created a mature market for on-demand scripted shows that leverages the public internet for distribution, the ever increasing and IP-enabled bandwidth available that uses public wireless networks and the public cloud, is opening a new market for live events.With their global reach, the OTTs have the budget to create polished shows, localised for global distribution. However, there is a huge, largely untapped market for minority events that could potentially use social media for distribution, as long as the production costs can be constrained. This is not the world of double-expando mobile units, but a director with a handful of camera operators. An announcement from Sony would seem to address this very market. The company has announced an on-demand cloud production service that provides a complete toolset for multi-platform content creation and delivery. Sony Virtual Production was used to cover Red Bull’s Alpenbrevet motorcycle race in Switzerland. Using only a number of camcorders and a single laptop to access the Virtual Switcher UI, Red Bull could stream the event live direct to social media.
Although it was played in a domed stadium, perhaps the biggest challenge for the 400-person strong NBC Sports Group crew in covering Super Bowl LII on February 4 was Minneapolis’ single-digit weather and record snowfall outside. To counter this, NBC Sports built a heated giant tent covering the entire NEP Broadcast truck compound outside the stadium.
Remote studio production and virtual playout centers continue to gain traction around the world as new efficiencies and cost savings have become clear. MySports, a new 4K (UHD) pay-TV sports channel based in Switzerland, now maintains two locations—in Erlenbach and Rossens—that share video, audio and intercom signals at every level to enable precise machine control from afar.