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Comcast will offer the Tokyo Summer Olympic Games in both Dolby Vision HDR and Dolby Atmos immersive audio for the first time ever.

Comcast To Deliver Olympic Games In Dolby Atmos And Dolby Vision For The Ultimate Viewing ExperienceJuly 15th 2021 - 09:30 AM

For all of those audiophiles out there, Comcast (parent to NBCUniversal) will offer the Tokyo Summer Olympic Games in both Dolby Vision HDR and Dolby Atmos immersive audio. Subscribers to the cable giant’s Xfinity TV service—including its X1, Flex and Xfinity Stream app—will have access to the multichannel audio formats while watching NBC Sports’ nightly primetime show, the Opening and Closing ceremonies, and numerous individual sports. Viewers will also be able to customize their viewing experience for the first time via the Comcast Flex aggregation interface.

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Game Creek Video’s Encore truck will handle the main game feed.

54th NFL Super Bowl Telecast Gets HDR Treatment For Viewers With 4K TV SetsJanuary 20th 2020 - 11:00 AM

While the annual NFL Super Bowl typically serves as a great technology showcase for trying out new ways of covering the game on television (e.g., augmented reality graphics and immersive audio), this year’s main Super Bowl LIV game production will employ a well-rehearsed game plan.

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