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In 2017, when Portuguese media group Impresa decided to relocate its SIC (Sociedade Independente de Comunicação) TV network facilities about 10 kilometers away to one of its existing buildings in Lisbon, they knew they had a chance to create something special. In the span of four months, with the help of Sony Systems Integration and Telefónica, they implemented a ST2110 video-over-IP-based production infrastructure, with a small amount of SDI technology, which now supports nine channels and provides complete system configuration flexibility at the click of a mouse.
Although OTT delivery has created a mature market for on-demand scripted shows that leverages the public internet for distribution, the ever increasing and IP-enabled bandwidth available that uses public wireless networks and the public cloud, is opening a new market for live events.With their global reach, the OTTs have the budget to create polished shows, localised for global distribution. However, there is a huge, largely untapped market for minority events that could potentially use social media for distribution, as long as the production costs can be constrained. This is not the world of double-expando mobile units, but a director with a handful of camera operators. An announcement from Sony would seem to address this very market. The company has announced an on-demand cloud production service that provides a complete toolset for multi-platform content creation and delivery. Sony Virtual Production was used to cover Red Bull’s Alpenbrevet motorcycle race in Switzerland. Using only a number of camcorders and a single laptop to access the Virtual Switcher UI, Red Bull could stream the event live direct to social media.
Production company UFA broadcast the final of German reality talent show “DSDS - Deutschland sucht den Superstar” simultaneously in UHD and HD over the RTL network. The simulcast used Studio Berlin’s new 16-camera 4K/UHD mobile production unit, OB9, built by Broadcast Solutions.