New, in-cloud, pay-per-use business models offer new advantages to occasional REMI, field reporting, remote event production and similar content producers and distributors with a better business model to remain competitive and profitable without huge ongoing capital investments.
The pressure to extract more revenue from ever shrinking budgets, due to expensive content rights contracts, is causing Broadcasters to re-evaluate—and in many cases reduce—how they spend their money on production tools and infrastructure. Recognizing this, live production technology providers like Grass Valley are getting “creative” in how they sell their products and cloud-native systems.
With its core business in live sports production, Grass Valley has seen its revenue contract significantly over the past eight months but with a new integrated software-defined product roadmap, it looks to bounce back while “reducing the pain” of migrating to IP. This insight, and more, was revealed during a virtual press conference presented by company management in early October.
To address the increasing consumer demand for exceptional quality content, many media professionals are implementing HDR solutions into their workflows, utilizing image sensors and cameras that inherently support wider density and color ranges. HDR (High Dynamic Range) provides viewers with enhanced contrast and increased brightness and more vibrant color, resulting in a far superior image when compared to current standard HD and 4K UHD signals.
FingerWorks Telestrators can make live sports multidimensional by enabling telestration in Virtual Reality.
Roland Professional A/V has introduced a new compact video switcher that delivers the full capabilities of 4K image quality in a switcher that offers users the ability to easily transition from HD to 4K as needed. Using Roland’s Ultra Scaler technology, scaling and format conversion is provided on each of the new V-600UHD’s inputs, allowing simultaneous use of full HD and high-pixel-density 4K sources, while also offering simultaneous output of 4K and 1080p resolutions.
Atomos is targeting aspiring filmmakers using the new generation of full frame mirrorless cameras with its Ninja V 4K HDR monitor/recorder, which now supports Apple’s ProRes RAW video format. Until now, RAW video has been the domain of dedicated cinema cameras that are either limited in features or priced far beyond the reach of most consumers.
Grass Valley is one of the foremost providers of sports and news post production equipment around the world. And with their acquisition of SAM, their solutions are just going to get better. Here’s a snapshot of where the company’s technology is just prior to NAB 2018.