Back in the fall of 2020, several months after private equity firm Black Dragon Capital completed its acquisition of Grass Valley, it became apparent to the company’s management team that it had an unpolished jewel in the GV portfolio that needed attention. Given the virtualization changes, cost cutting and high demand for new content occurring within the industry, customers who served as beta testers told them, “this AMPP thing is going to change the industry.”
New, in-cloud, pay-per-use business models offer new advantages to occasional REMI, field reporting, remote event production and similar content producers and distributors with a better business model to remain competitive and profitable without huge ongoing capital investments.
The pressure to extract more revenue from ever shrinking budgets, due to expensive content rights contracts, is causing Broadcasters to re-evaluate—and in many cases reduce—how they spend their money on production tools and infrastructure. Recognizing this, live production technology providers like Grass Valley are getting “creative” in how they sell their products and cloud-native systems.
With its core business in live sports production, Grass Valley has seen its revenue contract significantly over the past eight months but with a new integrated software-defined product roadmap, it looks to bounce back while “reducing the pain” of migrating to IP. This insight, and more, was revealed during a virtual press conference presented by company management in early October.
To address the increasing consumer demand for exceptional quality content, many media professionals are implementing HDR solutions into their workflows, utilizing image sensors and cameras that inherently support wider density and color ranges. HDR (High Dynamic Range) provides viewers with enhanced contrast and increased brightness and more vibrant color, resulting in a far superior image when compared to current standard HD and 4K UHD signals.
EVS’s “Ingest-to-Post” message is leading the way into IP production with new network technology, a new all-software server, and virtualized control systems.
FingerWorks Telestrators can make live sports multidimensional by enabling telestration in Virtual Reality.
Roland Professional A/V has introduced a new compact video switcher that delivers the full capabilities of 4K image quality in a switcher that offers users the ability to easily transition from HD to 4K as needed. Using Roland’s Ultra Scaler technology, scaling and format conversion is provided on each of the new V-600UHD’s inputs, allowing simultaneous use of full HD and high-pixel-density 4K sources, while also offering simultaneous output of 4K and 1080p resolutions.