For large media companies, especially those with global exclusive sports and entertainment rights that are delivered around the world simultaneously, the new frontier is streaming millions (and sometimes billions of viewers) of live events over an IP infrastructure. Or more specifically, a series of tightly linked cloud services that process media quickly and ultimately span the world.
New, in-cloud, pay-per-use business models offer new advantages to occasional REMI, field reporting, remote event production and similar content producers and distributors with a better business model to remain competitive and profitable without huge ongoing capital investments.
The pressure to extract more revenue from ever shrinking budgets, due to expensive content rights contracts, is causing Broadcasters to re-evaluate—and in many cases reduce—how they spend their money on production tools and infrastructure. Recognizing this, live production technology providers like Grass Valley are getting “creative” in how they sell their products and cloud-native systems.
While many professionals have come to understand how to configure IP-based infrastructures to handle the distribution of audio and video files, managing specific devices on the network has been extremely complex, at best. Recognizing this, Lawo has developed a new software management platform called Home that makes it easy to set up, manage and benefit from the flexibility, scalable nature and signal-agnostic design that comes with IP infrastructures.
With its core business in live sports production, Grass Valley has seen its revenue contract significantly over the past eight months but with a new integrated software-defined product roadmap, it looks to bounce back while “reducing the pain” of migrating to IP. This insight, and more, was revealed during a virtual press conference presented by company management in early October.
In the wake of the pandemic, Telestream has used the restrictions imposed on virtually every equipment supplier over the past few months to innovate and focus on providing new features for its products that facilitate remote operation and automated quality control for enterprise-scale broadcast and media operations.
EVS’s “Ingest-to-Post” message is leading the way into IP production with new network technology, a new all-software server, and virtualized control systems.
The data and workflow solutions specialist is inviting attendees to a ‘Knowledge Zone’ to learn more about media management, storage and asset protection.