For large media companies, especially those with global exclusive sports and entertainment rights that are delivered around the world simultaneously, the new frontier is streaming millions (and sometimes billions of viewers) of live events over an IP infrastructure. Or more specifically, a series of tightly linked cloud services that process media quickly and ultimately span the world.
New, in-cloud, pay-per-use business models offer new advantages to occasional REMI, field reporting, remote event production and similar content producers and distributors with a better business model to remain competitive and profitable without huge ongoing capital investments.
The pressure to extract more revenue from ever shrinking budgets, due to expensive content rights contracts, is causing Broadcasters to re-evaluate—and in many cases reduce—how they spend their money on production tools and infrastructure. Recognizing this, live production technology providers like Grass Valley are getting “creative” in how they sell their products and cloud-native systems.