Although latency and resource coordination continue to challenge those considering cloud-based remote live production, the distributed architecture model is steadily gaining traction as a cost-effective alternate to hardware-based on-premise projects. To date this IT-centric architecture has not been deployed for high-profile productions like the Super Bowl or World Cup, but remote IP-video contribution, production and distribution has allowed second-tier sporting events to be televised globally whereas they might not be - due to cost and fully remote access - using traditional production methods.
New, in-cloud, pay-per-use business models offer new advantages to occasional REMI, field reporting, remote event production and similar content producers and distributors with a better business model to remain competitive and profitable without huge ongoing capital investments.
With its core business in live sports production, Grass Valley has seen its revenue contract significantly over the past eight months but with a new integrated software-defined product roadmap, it looks to bounce back while “reducing the pain” of migrating to IP. This insight, and more, was revealed during a virtual press conference presented by company management in early October.