Back in the fall of 2020, several months after private equity firm Black Dragon Capital completed its acquisition of Grass Valley, it became apparent to the company’s management team that it had an unpolished jewel in the GV portfolio that needed attention. Given the virtualization changes, cost cutting and high demand for new content occurring within the industry, customers who served as beta testers told them, “this AMPP thing is going to change the industry.”
ATEME, a French provider of video delivery and transcoding technology, has joined the Google Cloud Partner Advantage Program to promote rapid deployment of media services.
For large media companies, especially those with global exclusive sports and entertainment rights that are delivered around the world simultaneously, the new frontier is streaming millions (and sometimes billions of viewers) of live events over an IP infrastructure. Or more specifically, a series of tightly linked cloud services that process media quickly and ultimately span the world.
Adobe’s acquisition of New York based start-up Frame.io for $1.28 billion highlights the meteoric rise of cloud based collaborative workflows, stimulated further by the Covid-19 pandemic.
Although latency and resource coordination continue to challenge those considering cloud-based remote live production, the distributed architecture model is steadily gaining traction as a cost-effective alternate to hardware-based on-premise projects. To date this IT-centric architecture has not been deployed for high-profile productions like the Super Bowl or World Cup, but remote IP-video contribution, production and distribution has allowed second-tier sporting events to be televised globally whereas they might not be - due to cost and fully remote access - using traditional production methods.
New, in-cloud, pay-per-use business models offer new advantages to occasional REMI, field reporting, remote event production and similar content producers and distributors with a better business model to remain competitive and profitable without huge ongoing capital investments.
The pressure to extract more revenue from ever shrinking budgets, due to expensive content rights contracts, is causing Broadcasters to re-evaluate—and in many cases reduce—how they spend their money on production tools and infrastructure. Recognizing this, live production technology providers like Grass Valley are getting “creative” in how they sell their products and cloud-native systems.
Dolby Laboratories has partnered with Box, Inc.’s Content Cloud to provide audio production professionals with an automated signal processing platform that helps content creators deliver better content faster, right from their desktop, anywhere in the world.