In this podcast, Matthew Goldman, president of SMPTE, Andrew Jones of IABM and Brad Gilmer of AMWA, talk about the IP Showcase at NAB 2018.
In this podcast Mike Cronk of AIMS, Willem Vermost of EBU, and Wes Simpson of VSF talk about the IP Showcase at NAB 2018. The conversation spans IP networking, ST2110, use cases for IP media networks, and how to harness IP networking and ST2110 to the advantage of content creators and for the viewer.
The Society of Motion Picture and Television Engineers (SMPTE), the organization whose standards work has supported more than a century of technological advances in entertainment technology, has published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media’s audio watermarking technology, an open solution available for licensing and paves way for streamlined cross-platform measurement by enabling faster and more accurate tracking and audience measurement of content and ads across media