The power and flexibility of cloud computing is being felt by broadcasters throughout the world. Scaling delivers incredible resource and the levels of resilience available from international public cloud vendors is truly eye watering. It’s difficult to see how any broadcaster would run out of computing power or storage, even with 4K and 8K infrastructures.
Video, audio and metadata monitoring in the IP domain requires different parameter checking than is typically available from the mainstream monitoring tools found in IT. The contents of the data payload are less predictable and packet distribution more tightly defined leading to the need to use specialist media stream centric monitoring tools.
Having a collection of PCs and MACs stacked under a desk to facilitate the multitude of operational requirements not only proves difficult to operate but challenges our modern ideas around security and makes maintenance almost impossible.
Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.
Program delivery to mobile devices and smart televisions has fueled the growth for internet delivery. But one of the challenges broadcasters and media content providers face is that the internet was never originally designed to stream large amounts of video and audio with virtually no dropout or latency.