The power and flexibility of cloud computing is being felt by broadcasters throughout the world. Scaling delivers incredible resource and the levels of resilience available from international public cloud vendors is truly eye watering. It’s difficult to see how any broadcaster would run out of computing power or storage, even with 4K and 8K infrastructures.
Video, audio and metadata monitoring in the IP domain requires different parameter checking than is typically available from the mainstream monitoring tools found in IT. The contents of the data payload are less predictable and packet distribution more tightly defined leading to the need to use specialist media stream centric monitoring tools.
Television is still a niche industry, but nonetheless, one of the most powerful story telling mediums in existence. Whether reporting news events, delivering educational seminars, or product reviews, television still outperforms all other mediums in terms of its ability to communicate to mass audiences.
Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.
Program delivery to mobile devices and smart televisions has fueled the growth for internet delivery. But one of the challenges broadcasters and media content providers face is that the internet was never originally designed to stream large amounts of video and audio with virtually no dropout or latency.
As broadcasters continue to differentiate themselves through live programing and events, intercom is gaining more influence now than ever. This is especially true for large arena events where mobile crews demand the freedom of wireless connectivity. But as RF technology grows, the 2.4GHz band is becoming saturated.
In this fourth installment of the Immersive Audio series we investigate the production tools needed to produce live immersive content. Moving from channel-based output to object audio presents some interesting challenges as the complex audio image moves around in three-dimensional space.
Live sports productions are the natural home for HDR. The increase in luminance latitude combined with extended color space delivers an immersive experience never before witnessed by the home viewer. But backwards compatibility must still be maintained for legacy SDR audiences.