Television is still a niche industry, but nonetheless, one of the most powerful story telling mediums in existence. Whether reporting news events, delivering educational seminars, or product reviews, television still outperforms all other mediums in terms of its ability to communicate to mass audiences.
Live sports productions are the natural home for HDR. The increase in luminance latitude combined with extended color space delivers an immersive experience never before witnessed by the home viewer. But backwards compatibility must still be maintained for legacy SDR audiences.
New England Patriot quarterback, Tom Brady, entered Mercedes Benz stadium in Atlanta, GA on February 3rd having already won five Super Bowl games. And through four-quarters of play, all delivered by a television crew of hundreds of technicians, sports casters and engineers, about 100 million television viewers watched Brady add another victory to his historic play by setting the record for the most Super Bowl victories by any player in the league, now totaling six.
IP networks have been at the heart of many broadcast operations for two decades and more. Editing uses commodity workstations and IP networks, as do playout operations. But live production has, until recently, been the preserve of SDI. The advances in IT, driven by the data centers that power the cloud, and the general move to virtualization, brings benefits that now make live, real-time broadcast operations possible in an all-IP environment. There is gathering momentum to consider IP-connected broadcast equipment instead of the tried and tested SDI, which has served the industry well since the introduction of digital video.