The power and flexibility of cloud computing is being felt by broadcasters throughout the world. Scaling delivers incredible resource and the levels of resilience available from international public cloud vendors is truly eye watering. It’s difficult to see how any broadcaster would run out of computing power or storage, even with 4K and 8K infrastructures.
Video, audio and metadata monitoring in the IP domain requires different parameter checking than is typically available from the mainstream monitoring tools found in IT. The contents of the data payload are less predictable and packet distribution more tightly defined leading to the need to use specialist media stream centric monitoring tools.
Television is still a niche industry, but nonetheless, one of the most powerful story telling mediums in existence. Whether reporting news events, delivering educational seminars, or product reviews, television still outperforms all other mediums in terms of its ability to communicate to mass audiences.
Timing accuracy has been a fundamental component of broadcast infrastructures for as long as we’ve transmitted television pictures and sound. The time invariant nature of frame sampling still requires us to provide timing references with sub microsecond accuracy.
The complexity of modern OTT and VOD distribution has increased massively in recent years. The adoption of internet streaming gives viewers unparalleled freedom to consume their favorite live and pre-recorded media when they want, where they want, and how they want. But these opportunities have also presented content owners with unfortunate challenges, typically piracy and overcoming illegal content copying.
For many years broadcasters have been working with static systems that are difficult to change and upgrade. Although we have video and audio routing, the often-tangled mess of jackfield patch-cords is testament to how flexible broadcast systems really need to be to meet the demands of modern program making.
OTT delivery continues to expand to meet the relentless growing consumer demand. This trend shows no chance of abating and technologists are continually looking to innovation to scale infrastructures accordingly. But what does it mean to scale OTT? Where is the infrastructure? And who owns it?
Computer systems continue to dominate the landscape for broadcast innovation and the introduction of microservices is having a major impact on the way we think about software. This not only delivers improved productivity through more efficient workflow solutions for broadcasters, but also helps vendors to work more effectively to further improve the broadcaster experience.