Media streaming over the internet is unique. Packet switched networks were never designed to deliver continuous and long streams of media but instead were built to efficiently process transactional and short bursts of data. The long streams of video and audio data are relentless in their network demands and to distribute them effectively requires the adoption of specialist CDNs.
Computer systems continue to dominate the landscape for broadcast innovation and the introduction of microservices is having a major impact on the way we think about software. This not only delivers improved productivity through more efficient workflow solutions for broadcasters, but also helps vendors to work more effectively to further improve the broadcaster experience.
OTT distribution is worlds apart from traditional unidirectional broadcasting in terms of its fundamental operation and viewing preferences.
The internet is a rapidly expanding collection of service providers, many in direct competition, transferring broadcaster video and audio streams alongside many other types of often conflicting data.