Video, audio and metadata monitoring in the IP domain requires different parameter checking than is typically available from the mainstream monitoring tools found in IT. The contents of the data payload are less predictable and packet distribution more tightly defined leading to the need to use specialist media stream centric monitoring tools.
Having a collection of PCs and MACs stacked under a desk to facilitate the multitude of operational requirements not only proves difficult to operate but challenges our modern ideas around security and makes maintenance almost impossible.
Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.
Program delivery to mobile devices and smart televisions has fueled the growth for internet delivery. But one of the challenges broadcasters and media content providers face is that the internet was never originally designed to stream large amounts of video and audio with virtually no dropout or latency.
Monitoring has always been the engineers’ best friend as it turns apparent chaos into order and helps us understand what is going on deep inside a system to deliver high-quality pictures and sound. As OTT continues to play a more prominent role, the need to monitor internet distribution systems is becoming increasingly compelling.
SDI has been and continues to be a mature and stable standard for the distribution of video, audio and metadata in broadcast facilities. From its inception in the 1989 to the modern quad-link 12G-SDI available today, it has stood the test of time and even with the advent of IP and Ethernet, it shows no sign of waning.
OTT distribution is worlds apart from traditional unidirectional broadcasting in terms of its fundamental operation and viewing preferences.
The internet is a rapidly expanding collection of service providers, many in direct competition, transferring broadcaster video and audio streams alongside many other types of often conflicting data.