AR / VR / 3D

Pushing television to new horizons, AR, VR, and 3D constantly looks to new applications to find unique opportunities and genres ready for change. Discover how the technology is progressing and who is driving it.

Recent Content

Essential Guide: HDR For CinematographyApril 20th 2020 - 09:00 AM

High dynamic range and wide color gamut combined with 4K resolution and progressive frame rates have catapulted broadcast television to new levels of immersive experience for the viewer. As HDR and WCG are relatively new to television, we need to both understand their application and how we monitor them to enable us to surpass the levels of quality and immersive experience cinematographers demand.

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Essential Guide: Immersive Audio Pt 4 - Options And Tools For Production Of Live Immersive ContentSeptember 24th 2019 - 11:00 AM

In this fourth installment of the Immersive Audio series we investigate the production tools needed to produce live immersive content. Moving from channel-based output to object audio presents some interesting challenges as the complex audio image moves around in three-dimensional space.

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Essential Guide: Immersive Audio Pt 3 - Immersive Audio ObjectsJuly 24th 2019 - 01:00 PM

Immersive audio transforms the listening environment to deliver a mesmerizing and captivating experience for a wide range of audiences and expansive group of genres.

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Essential Guide:  Immersive Audio Pt 2 - Immersive Audio CompatibilityMay 30th 2019 - 12:30 PM

Immersive audio has the great potential to transform our human listening experience, captivate our imagination, and inspire our inventiveness.

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Essential Guide:  Immersive Audio Pt 1 - An Immersive Audio PrimerApril 18th 2019 - 11:30 AM

Part one of this four-part series introduces immersive audio, the terminology used, the standards adopted, and the key principles that make it work.

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Essential Guide:  Practical Broadcast StorageFebruary 28th 2019 - 01:50 PM

Ground breaking advances in storage technology are paving the way to empower broadcasters to fully utilize IT storage systems. Taking advantage of state-of-the-art machine learning techniques, IT innovators now deliver storage systems that are more resilient, flexible, and reliable than at any time in the history of broadcast television.

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LA Ram’s quarterback barely gets a pass launched before being tackled by a New England defensive back. Image: Mercedes Benz Stadium.

Special Report: Super Bowl LIII – The Technology Behind the BroadcastFebruary 18th 2019 - 11:30 AM

New England Patriot quarterback, Tom Brady, entered Mercedes Benz stadium in Atlanta, GA on February 3rd having already won five Super Bowl games. And through four-quarters of play, all delivered by a television crew of hundreds of technicians, sports casters and engineers, about 100 million television viewers watched Brady add another victory to his historic play by setting the record for the most Super Bowl victories by any player in the league, now totaling six.

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