The recent news that NTV has become the first Russian TV channel to experiment with 5G broadcast, one of many such transmission tests that have been conducted over the past 18 months, illustrates that broadcasters see a bright future in the next-generation cellular data delivery system.
In the beginning, there was television. And whenever people tried to make television programmes effective video signal monitoring was an essential pre-requisite.
Broadcasting video and audio has rapidly developed from the send-and-forget type transmission to the full duplex OTT and VOD models in recent years. The inherent bi-directional capabilities of IP networks have provided viewers with a whole load of new interactive viewing possibilities.
The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.
Core to any successful television production is the effective application of clear and precise communications. Camera operators, sound assistants, playout, slow-mo operators, and floor managers all need to hear direction from the production teams. Without comms, the production would soon degenerate into a chaotic cacophony of incoherent images and sounds.
Over the past year, as broadcasters and production companies have expended great effort to reconfigure their workflows and develop new ways of working amid strict safety protocols, so too have the manufacturers of the technology and systems they rely on.
Flexible Access is our way of responding to customer needs we see in the market. At a high level, it is about putting our customer experience first and foremost. In these uncertain times, our customers need to produce more stories, better.
A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live content into a single viewing window. This specific personalised viewing dynamic tunes the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators. We should expect a win-win-win for consumer, advertiser and content provider.