The Fourier transform is one of the most enduring and looking at the basics is a good place to start.
In this new series we look at what transforms are, how they work and what they can be used for.
In the previous part of this series, we highlighted how Connected TVs are currently asserting their position in the world of OTT, which is driving D2C streamers to seriously consider how to scale their services. But what are D2C streamers planning for our future viewing experience?
One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management.
In order to be sustainable OTT services must be energy-efficient. As with other production processes, just in time (JIT) principles need to be maximised to find new and fundamental efficiencies for OTT content delivery.
OTT is driving the next great rebundle. After years of D2C streaming, unbundling and fragmentation, we are now reaching a stage where we have so many D2C Apps that consumers are looking for simplicity and convenience again.
The criticality of service assurance in OTT services is evolving quickly as audiences grow and large broadcasters double-down on their streaming strategies.
The basic goal is for consumers of video services to be highly engaged. It is easy to say but hard to do. Yet it is at the core of being a D2C streamer. D2C requires a deep understanding of the end customer’s satisfaction. But rather than this understanding relating only to the content itself, at which Broadcasters have excelled for many decades, a D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach. What should be done to achieve this all-important outcome?