Protecting high value media content is a major priority for any broadcaster working with OTT and VOD. In the previous article in this series we looked at the three challenges facing broadcasters and in this article we dig deeper into the remedies and methods for keeping content safe.
The complexity of modern OTT and VOD distribution has increased massively in recent years. The adoption of internet streaming gives viewers unparalleled freedom to consume their favorite live and pre-recorded media when they want, where they want, and how they want. But these opportunities have also presented content owners with unfortunate challenges, typically piracy and overcoming illegal content copying.
For content providers (studios, content owners, content aggregators, or other content licensors) and their licensees (affiliates) operating in a multiplatform world - and pirates looking to obtain illegal access to the most popular content - it’s an unrelenting game of cat and mouse. While the internet has provided a cost-effective and easy way to deliver content to consumers, it also opens up new vulnerabilities that content pirates are eager to expose.
Broadcasters and video service providers have become ever more attractive targets of credential stuffing attacks for cyber criminals seeking both content and subscribers’ personal details.
Broadcasters are falling prey to common cybersecurity vulnerabilities as some struggle to adjust to the migration away from traditional dedicated systems to generic infrastructures based on the IP protocol, more like enterprises in other sectors.
A case brewing in the USA between Comcast’s video advert division FreeWheel and Google could have major ramifications for the future of video advertising as it converges with online.
Although nominally dedicated to cable, ANGA COM also illuminates trends common to the whole pay TV industry and in the 2019 event just gone, there was a strong focus on cybersecurity security and low latency streaming. The other major theme with more of a cable focus was the resurgence of RDK originally developed by Comcast to expedite migration to IP for cable TV operators through standardization of core components in set top boxes and broadband gateways for the connected home.