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With mature, cloud-based services now prevalent across the industry, helping to process and distribute content faster and more accurately than ever before, the long sought-after promise of producing content in the cloud—reducing cost and physical barriers—prompted broadcasters and production companies to experiment with new ways to make it a common reality.
As company mergers, acquisitions and extensive rights management agreements have become part of the new media landscape, it has created large multi-national conglomerates that span the globe. This in turn has revealed the need for IT networking technology and complex software orchestration that tie all of the disparate locations together and increase productivity across the company.