Television ratings service Nielsen recently released a report that showed streaming platforms pulled in a bigger share of viewers’ time then broadcast networks did. In fact, Netflix and YouTube alone now make up about 12 percent of the time Americans spend in front of their TVs.
NDI (Network Device Interface) is a free protocol for Video over IP, developed by NewTek. The key word is “free.”
Sitting at home watching the Olympics 400m Women’s hurdles final live on NBC’s 4K HDR channel, home audiences were captivated by the sweat and effort displayed on screen with immersive sound of the runners’ feet hitting the track. Viewers thousands of miles away could be excused for thinking they had the best seat in the Japan National Stadium. The live 4K HDR broadcast of NBC’s primetime show throughout the Games were an extrasensory experience unlike any previous Olympics telecasts.
Olympic Broadcasting Services (OBS) the host broadcaster for the Games was founded twenty years ago and has arguably gone through its hardest and most intense period of digital transformation for Tokyo 2020.
The launch of new low orbit satellites for global network coverage will have a significant impact on remote live streaming for broadcasters and webcasters. With the likes of Elon Musk’s SpaceX, Amazon’s Kuiper, or one of the other vendors such as Oneweb vying for vertical space, the outlook for remote communications has never looked more open for change.
With mature, cloud-based services now prevalent across the industry, helping to process and distribute content faster and more accurately than ever before, the long sought-after promise of producing content in the cloud—reducing cost and physical barriers—prompted broadcasters and production companies to experiment with new ways to make it a common reality.