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This year’s Olympics was available to MVPD subscribers in captivating 4K UHD HDR with embedded Dolby Atmos immersive sound.

Bringing The Olympic Games Home In An Innovative, Automated WayAugust 27th 2021 - 09:00 AM

Sitting at home watching the Olympics 400m Women’s hurdles final live on NBC’s 4K HDR channel, home audiences were captivated by the sweat and effort displayed on screen with immersive sound of the runners’ feet hitting the track. Viewers thousands of miles away could be excused for thinking they had the best seat in the Japan National Stadium. The live 4K HDR broadcast of NBC’s primetime show throughout the Games were an extrasensory experience unlike any previous Olympics telecasts.

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