Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.
The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.
Rapid growth in AvoD streaming services across developed countries has been predicted by a spate of recent analyst firms as media giants such as Comcast, ViacomCBS and Fox invest heavily in their advertising supported platforms. The latest report from Digital TV Research predicts that AVoD expenditure for TV episodes and movies will climb by 144% between 2020 and 2026 to reach $66 billion across 138 countries.
The era of dominance by video codecs from the MPEG stable is ending as rivals, especially the Alliance for Open Media (AOMedia) comprising big internet technology companies such as Google, jostle for position.
This is the second instalment of our extended article exploring the use of Microservices.
A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live content into a single viewing window. This specific personalised viewing dynamic tunes the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators. We should expect a win-win-win for consumer, advertiser and content provider.
Computer systems are driving forward broadcast innovation and the introduction of microservices is having a major impact on the way we think about software. This not only delivers improved productivity through more efficient workflow solutions for broadcasters, but also helps vendors to work more effectively to further improve the broadcaster experience.
The dramatic volcanic eruption of the European Super League (ESL) may have been short lived but the ash spewed out will disrupt the field of sports broadcasting for much longer and likely accelerate change towards a new order.
CableLabs, the industry body responsible for cable TV R&D and standards development, has certified the first cable modem supporting the low latency version of the DOCSIS data over cable specification.