As company mergers, acquisitions and extensive rights management agreements have become part of the new media landscape, it has created large multi-national conglomerates that span the globe. This in turn has revealed the need for IT networking technology and complex software orchestration that tie all of the disparate locations together and increase productivity across the company.
The industry experienced futureshock head-on in 2020. The impact will take a long time to unwind but it’s already clear that some changes will be profound and not all of them bad. These changes include remote workflow permanency, virtual production shifts from exotic to routine and genuine efforts to save the planet. Here’s hoping.
The Cloud is the future of live TV production.
Seven News, the news division of Seven West Media, one of Australia’s leading integrated media companies, has installed visual storytelling software from Vizrt in all of Seven West Media’s hubs in the country’s major cities to quickly create branded content and publish it simultaneously across multiple online platforms.