Broadcasters are experimenting with many new TV business models to monetize new NextGen TV technologies.
Many annual NAB Shows have become milestones in TV broadcasting history. The presence of the 2022 NAB Show marked the first Las Vegas NAB Show since 2019.
People visit NAB Shows for many reasons. Some are there to investigate and examine new solutions. Some are shopping with a budget ready to spend. Others visit to gather ideas and figures for next year’s budget. Many visit to accomplish all this and make time to learn the latest relevant information from the industry experts at BEIT Conferences.
The count according to ATSC as of 10 August 2021 indicates NextGen TV is reaching 35% of all US households on 148 NextGenTV channels in 41 US markets. Another 8 markets are expected to sign on new NextGenTV channels by the end of summer 2021. 48 more markets are listed as ‘Coming Soon.”
A NextGen TV Broadcast App can make an exciting first impression because it immediately stands out when a NextGen TV is tuned to an ATSC 3.0 station broadcasting the app. The Sinclair Broadcast App is the first TV Broadcast App to be deployed.
Many people and cultures celebrate special New Year dates. Organizations designate fiscal years. Broadcasters traditionally mark their new technology year mid-April, at annual NAB Shows. Old habits die hard.
Digital technology is changing how and where some mission-critical TV RF engineering work can be performed.