People visit NAB Shows for many reasons. Some are there to investigate and examine new solutions. Some are shopping with a budget ready to spend. Others visit to gather ideas and figures for next year’s budget. Many visit to accomplish all this and make time to learn the latest relevant information from the industry experts at BEIT Conferences.
Protecting high value media content is a major priority for any broadcaster working with OTT and VOD. In the previous article in this series we looked at the three challenges facing broadcasters and in this article we dig deeper into the remedies and methods for keeping content safe.
The complexity of modern OTT and VOD distribution has increased massively in recent years. The adoption of internet streaming gives viewers unparalleled freedom to consume their favorite live and pre-recorded media when they want, where they want, and how they want. But these opportunities have also presented content owners with unfortunate challenges, typically piracy and overcoming illegal content copying.
For content providers (studios, content owners, content aggregators, or other content licensors) and their licensees (affiliates) operating in a multiplatform world - and pirates looking to obtain illegal access to the most popular content - it’s an unrelenting game of cat and mouse. While the internet has provided a cost-effective and easy way to deliver content to consumers, it also opens up new vulnerabilities that content pirates are eager to expose.
Broadcasters are falling prey to common cybersecurity vulnerabilities as some struggle to adjust to the migration away from traditional dedicated systems to generic infrastructures based on the IP protocol, more like enterprises in other sectors.
Serverless architectures are permeating the broadcasting space as service providers migrate to cloud based IP infrastructures, because of their inherent scalability and ability to absorb peaks and troughs in demand cost effectively on a pay as you go basis. They are peculiarly conducive for security, which can help broadcasters and operators cope with the considerable headache of maintaining levels of protection against hacking and content theft as they migrate to the cloud and rely ever more on OTT distribution over the Internet.
Cisco is looking to sell its video software and security business, NDS, as it continues to move out of the traditional pay TV business to focus on broader infrastructure services. This echoes moves by another pay TV giant Ericsson to sell its media business and focus on core areas in mobility and telecommunications, driven partly by cord cutting and accelerating decline in traditional pay TV.