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At the 2019 IBC convention this year it was clear that the consumer is king and, for broadcasters and content delivery platforms, reliably serving that on-demand ruler with hyper-adaptable operations that can reach many platforms simultaneously could secure the keys to the successful-business-model castle. In fact, this year’s conference theme—appropriately entitled “Consumers First: A New Era in Media”—represented a changing view among broadcasters: from “if you build a channel they will come” to “deliver those channels to wherever they are.”
In an era of rising programming costs, media companies are looking for ways to reduce production budgets, through both live remote control operations leveraging the Cloud and the public Internet as well as the use of less expensive consumer-level technology.
With consumer adoption of OTT services and viewing of live sporting events on mobile devices at an all-time high, content creators and distributors are working hard to fine-tune their infrastructures and workflows to meet demand. For many, this has meant leveraging the flexibility and scalability of cloud-based computing and artificial intelligence (AI)-powered services, which require less capital cost and facilitate experimentation with new channels and mobile-first services.
IP has now come of age and many broadcasters are looking to transition to ST2110. The Broadcast Bridge has been championing IP education and in this unprecedented IP seminar they have brought together leading industry experts to deliver an in-depth case-study of the world’s leading ST2110 IP installation at NEP Australia.
While the emerging concepts of remote processing and storage and “At-Home” production might be new to some, the team at Pac-12 Networks, the sports media production arm of the collegiate Pac-12 Conference, has been doing it—and refining their IT-centric workflows—for years. When you are tasked with supplying content across multiple platforms generated from 100 venues across 12 campuses, it’s just not humanly possible to deploy and manage all of the resources required.