Covid-19 may have changed the course of broadcasting but has not slowed its development, judging from NAB 2022, the first major industry show with a physical presence since before the pandemic.
Most national broadcasters in developed countries have app-based OTT services, many of which have been in place for over a decade. Less-developed national broadcasters still rely on YouTube, Social Media platforms, or their own websites to deliver OTT content to their audience.
As specialist broadcast service providers and network operators look at the fast growing requirement for at-scale broadcast-grade streaming video, it is a big opportunity for them to address.
People visit NAB Shows for many reasons. Some are there to investigate and examine new solutions. Some are shopping with a budget ready to spend. Others visit to gather ideas and figures for next year’s budget. Many visit to accomplish all this and make time to learn the latest relevant information from the industry experts at BEIT Conferences.
Broadcast service providers providing live production, contribution, playout and transmission services have observed the continuous and accelerating movement towards OTT services.
After two years of virtual gathering, broadcasters convening in person for this year’s NAB Show in Las Vegas will see a lot of new faces due to management and staff changes at the various vendors. One notable “new” figure will be Dr. Andrew Cross, formerly with NewTek, Vizrt and now the new CEO of Grass Valley (GV).
The purpose of the new Video Delivery Network model is to provide high-performing capacity with economies of scale for the benefit of (potentially) all broadcasters in a geographic location.
With the ongoing growth of OTT content consumption, and the drive from broadcasters to provide high-scale Direct to Consumer OTT services, market requirements now demand streaming services that operate at the scale and quality of existing broadcast services.