Virtualization, on-prem, and off-prem are just a few of the new terms to find their way into the broadcaster’s dictionary. Discover how IT and HPC technologies are impacting broadcast television to revolutionize your operation.
DVB has added watermarking as an option for signalling where targeted ads or other content should be inserted within linear broadcast streams. This is an update to its DVB Targeted Advertising specification originally unveiled in November 2019. The addition is aimed particularly at linear broadcasts delivered to internet connected TVs via operator-controlled set top boxes (STBs).
_460_345.png "Stephen Whiting, director for Newsy, running the show from his home using Viz Mosart newsroom automation software.")
With the pandemic’s alarming numbers now decreasing, news anchors have carefully begun reporting from the studio again, albeit in separate parts of the building and socially distanced. However, the IP-enabled technology and remote workflows developed by equipment vendors across the industry during the worst of it have endured and will for some time. These new tools allow reporters, producers and technicians to work from home by streamlining the process of producing a newscast.
A number of new production facilities are now being designed and built around the ST 2110 standard for video over IP, but the cost has been prohibitive for many others. The engineers at Diversified Systems Inc. (DSI), a veteran systems integrator, were challenged by this when it came to a recent project to add cameras to the recording studios of New York City’s renown Power Station.
IP networks are delivering outstanding success for broadcasters, both in terms of scalable functionality and flexibility. And the recent NMOS suite of specifications is improving integration and control, with IS-06 and IS-07 accelerating the process.
The effect of OTT-based delivery is wide-reaching, stretching all the way back to the original content production domain and creating new technical requirements and opportunities.
By now it’s become clear that IP networks bring new types of useful capabilities and flexibility that can’t be ignored. However, if you want to ensure Quality of Service (QoS) by minimizing packet loss, latency and adverse network reliability issues, a comprehensive software management layer is critical to optimal network performance.
SDI and IP differ fundamentally in their approach to data transport as SDI is circuit switched and IP is packet switched. This provides interesting challenges for us as we start to consider what it means to route IP signals.
One of the surprises from the latest research published by Nielsen was the significant rise in audiences watching live linear TV. Lockdown has not only sent SVOD viewing soaring through the roof but linear TV is expanding rapidly. One reason for this, according to Nielsen, has been greater adoption of streaming by older age groups. Moreover, they aren’t expected just to revert back again. Even Netflix launched a scheduled programming feature recently targeting older audiences in France in a move likely to be replicated in other territories. The move is also seen as a response to advertising video on demand services. There’s one playout provider focussed on playout for linear TV channel management with a groundbreaking SaaS cloud playout platform. We spoke with Veset CEO Igor Krol to learn more.