With fewer exhibits and smaller crowds, the 2022 NAB Show aisles were easier to navigate and exhibitors had more time to speak with visitors.
Many annual NAB Shows have become milestones in TV broadcasting history. The presence of the 2022 NAB Show marked the first Las Vegas NAB Show since 2019.
Today’s media systems are comprised of countless moving parts. Whether it’s live production, playout, traditional delivery, or OTT distribution. Today’s infrastructures are more complex and sophisticated than ever due to multiple formats and transport protocols, the migration to IP and the emergence of pure software-based systems.
The new year is a time to ponder the past and muse about the future. In the past, nearly each technical device needed to produce broadcast TV cost more than building a new house, was as huge as it was heavy, and made pictures nobody would accept today. About 20 years ago, many analog TV stations were launching their DTV stations. Today, US TV stations are launching ATSC 3.0. Can you imagine what TV broadcasters will be doing in 2042?
Back in the fall of 2020, several months after private equity firm Black Dragon Capital completed its acquisition of Grass Valley, it became apparent to the company’s management team that it had an unpolished jewel in the GV portfolio that needed attention. Given the virtualization changes, cost cutting and high demand for new content occurring within the industry, customers who served as beta testers told them, “this AMPP thing is going to change the industry.”
Sky directors of technology and content processing assess the challenges and benefits of evolving media supply chains from traditional on-premise to the cloud.
Optimization gained from transitioning to the cloud isn’t just about saving money, it also embraces improving reliability, enhancing agility and responsiveness, and providing better visibility into overall operations.
In the previous article in this two-part series we looked at how cloud systems are empowering storytellers to convey their message and communicate with viewers. In this article we investigate further the advantages for production and creative teams.