Our sports media COO featured in this article continues to reflect on how the D2C business opportunity drives their decisions about where content is made available, how content is created and produced for different audiences, and how the “D2C Bundle” is critical to media businesses.
This is a story about the COO of a media business, that shines a light on the thinking underway at the leading edge of the media industry, where the balance shift from Linear Broadcasting to D2C Streaming is firmly underway.
What we’ve seen as ATSC 3.0 deploys and develops is just the tip of the NextGen TV iceberg.
As an industry, the need to work smarter has long been a talking point, however, trying to keep content flowing during a global pandemic accelerated and accentuated this need. Broadcasters now understand the value of enabling production, playout, and creative staff to work from any location, and they see the clear benefits of evolving workflows to create content or playout/deliver that content to viewers in smarter, more efficient ways.
The first part of this article explained the set of requirements that appear in the most modern OTT Services from broadcasters launching their own App-based services in the 2020s. Here we inspect those requirements in the two broad areas of Content Monetization and Content Delivery.
Most national broadcasters in developed countries have app-based OTT services, many of which have been in place for over a decade. Less-developed national broadcasters still rely on YouTube, Social Media platforms, or their own websites to deliver OTT content to their audience.
With fewer exhibits and smaller crowds, the 2022 NAB Show aisles were easier to navigate and exhibitors had more time to speak with visitors.
Many annual NAB Shows have become milestones in TV broadcasting history. The presence of the 2022 NAB Show marked the first Las Vegas NAB Show since 2019.