Live sports productions are the natural home for HDR. The increase in luminance latitude combined with extended color space delivers an immersive experience never before witnessed by the home viewer. But backwards compatibility must still be maintained for legacy SDR audiences.
Sports viewers are less likely to cut the cord than average yet consume more content on smart phones as well as on social media.
Formula 1 (F1) is pushing ahead with its global exodus from FTA (Free To Air) broadcasting despite concerns over falling audiences.
Production companies and various sports channels (and leagues) in the U.S. and abroad have been eager to test the new generation of 5G equipment in an effort to take advantage of its promised lower-latency, ultra-fast speeds, and enhanced capacity. Although compatible consumer phones and the required network infrastructure to support millimeter wave (AT&T’s “5G+”) technology is not yet widely deployed, a number of successful tests have been conducted that show its promise.
With consumer adoption of OTT services and viewing of live sporting events on mobile devices at an all-time high, content creators and distributors are working hard to fine-tune their infrastructures and workflows to meet demand. For many, this has meant leveraging the flexibility and scalability of cloud-based computing and artificial intelligence (AI)-powered services, which require less capital cost and facilitate experimentation with new channels and mobile-first services.
EVS’s “Ingest-to-Post” message is leading the way into IP production with new network technology, a new all-software server, and virtualized control systems.
FingerWorks Telestrators can make live sports multidimensional by enabling telestration in Virtual Reality.
NASCAR Productions, based in Charlotte NC, prides itself on maintaining one of the most technically advanced content creation organizations in the country. It’s responsible for providing content, graphics and other show elements to broadcasters (mainly Fox and NBC), as well as NASCAR’s digital and social platforms and other shoulder programming on the broadcast networks. And that’s in addition to a wide range of international broadcasters that it supports.