Sitting at home watching the Olympics 400m Women’s hurdles final live on NBC’s 4K HDR channel, home audiences were captivated by the sweat and effort displayed on screen with immersive sound of the runners’ feet hitting the track. Viewers thousands of miles away could be excused for thinking they had the best seat in the Japan National Stadium. The live 4K HDR broadcast of NBC’s primetime show throughout the Games were an extrasensory experience unlike any previous Olympics telecasts.
Protecting high value media content is a major priority for any broadcaster working with OTT and VOD. In the previous article in this series we looked at the three challenges facing broadcasters and in this article we dig deeper into the remedies and methods for keeping content safe.
The complexity of modern OTT and VOD distribution has increased massively in recent years. The adoption of internet streaming gives viewers unparalleled freedom to consume their favorite live and pre-recorded media when they want, where they want, and how they want. But these opportunities have also presented content owners with unfortunate challenges, typically piracy and overcoming illegal content copying.
With mature, cloud-based services now prevalent across the industry, helping to process and distribute content faster and more accurately than ever before, the long sought-after promise of producing content in the cloud—reducing cost and physical barriers—prompted broadcasters and production companies to experiment with new ways to make it a common reality.
Part 1 of this series described how network-side QoE (Quality of Experience) measurement is fundamental to proactively assuring the quality of OTT services. At its core, the network-side can be an early warning system for QoS, which in turn correlates to actual QoE performance. This article considers the two types of network monitoring available to us, relative priorities for the points of measurement, and how the video platforms contributing to OTT services are evolving to support OTT quality at scale.
Broadcasting video and audio has rapidly developed from the send-and-forget type transmission to the full duplex OTT and VOD models in recent years. The inherent bi-directional capabilities of IP networks have provided viewers with a whole load of new interactive viewing possibilities.
The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.