Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.
As broadcasters accelerate IP migration, we must move from a position of theory to that of practical application. Hybrid solutions to integrate SDI, AES, MADI, and IP will be needed for many years to come, even with green field sites, as broadcasters seek a steady and methodical transition.
Moving to IP opens a whole plethora of options for broadcasters. Engineers often speak of the advantages of scalability and flexibility in IP systems. But IP systems take on many flavors, from on-prem to off-prem, private and public cloud. And then there is virtualization.
Currently, there are over 660,000 different podcasts produced throughout the world. Over 28 million episodes are available in more than 100 languages. More than 50 percent of U.S. homes listen to podcasts regularly and most listeners average seven different shows each week. For a medium that has existed less than 25 years, those numbers are staggering.
With digital content sources and resolutions expanding regularly, we’re going to need Artificial Intelligence to help us wrangle the data.
IP has now come of age and many broadcasters are looking to transition to ST2110. The Broadcast Bridge has been championing IP education and in this unprecedented IP seminar they have brought together leading industry experts to deliver an in-depth case-study of the world’s leading ST2110 IP installation at NEP Australia.
NASCAR Productions, based in Charlotte NC, prides itself on maintaining one of the most technically advanced content creation organizations in the country. It’s responsible for providing content, graphics and other show elements to broadcasters (mainly Fox and NBC), as well as NASCAR’s digital and social platforms and other shoulder programming on the broadcast networks. And that’s in addition to a wide range of international broadcasters that it supports.
In a time of uncertainty among many parts of the broadcast industry, Broadcasting Center Europe (BCE), part of the RTL Group, a Luxembourg-based media conglomerate that operates TV and radio channels as well as production companies located throughout Europe and Asia, has built one of the most impressive broadcast centers to come along in a decade. It makes no excuses for the forward-looking content handling concepts it has put into place at its new headquarters and looks forward to serving a myriad of innovative production and distribution applications for many years to come.