Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.
Sitting at home watching the Olympics 400m Women’s hurdles final live on NBC’s 4K HDR channel, home audiences were captivated by the sweat and effort displayed on screen with immersive sound of the runners’ feet hitting the track. Viewers thousands of miles away could be excused for thinking they had the best seat in the Japan National Stadium. The live 4K HDR broadcast of NBC’s primetime show throughout the Games were an extrasensory experience unlike any previous Olympics telecasts.
New, in-cloud, pay-per-use business models offer new advantages to occasional REMI, field reporting, remote event production and similar content producers and distributors with a better business model to remain competitive and profitable without huge ongoing capital investments.
The pressure to extract more revenue from ever shrinking budgets, due to expensive content rights contracts, is causing Broadcasters to re-evaluate—and in many cases reduce—how they spend their money on production tools and infrastructure. Recognizing this, live production technology providers like Grass Valley are getting “creative” in how they sell their products and cloud-native systems.
One of the surprises from the latest research published by Nielsen was the significant rise in audiences watching live linear TV. Lockdown has not only sent SVOD viewing soaring through the roof but linear TV is expanding rapidly. One reason for this, according to Nielsen, has been greater adoption of streaming by older age groups. Moreover, they aren’t expected just to revert back again. Even Netflix launched a scheduled programming feature recently targeting older audiences in France in a move likely to be replicated in other territories. The move is also seen as a response to advertising video on demand services. There’s one playout provider focussed on playout for linear TV channel management with a groundbreaking SaaS cloud playout platform. We spoke with Veset CEO Igor Krol to learn more.
Playout automation has been enabling fewer people to control more channels for decades but we’re not quite at the point where human interaction can be eliminated altogether. Since most linear broadcasters will either move to a software-based deployment for their channels themselves or give them to a service provider that carries out that transformation for them, The Broadcast Bridge assesses the benefits and the challenges in so doing. Part II examines the crucial role of IP and the workflows and skillsets needed to operate such infrastructure.
Computer systems continue to dominate the landscape for broadcast innovation and the introduction of microservices is having a major impact on the way we think about software. This not only delivers improved productivity through more efficient workflow solutions for broadcasters, but also helps vendors to work more effectively to further improve the broadcaster experience.
OTT distribution is worlds apart from traditional unidirectional broadcasting in terms of its fundamental operation and viewing preferences.
The internet is a rapidly expanding collection of service providers, many in direct competition, transferring broadcaster video and audio streams alongside many other types of often conflicting data.
In the last two articles in this series we looked at why we need to monitor in OTT. Then, through analysing a typical OTT distribution chain, we sought to understand where the technical points of demarcation and challenges arise. In this concluding article, we look at what and where to monitor in a multi-service-provider OTT delivery system.