Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.
Sitting at home watching the Olympics 400m Women’s hurdles final live on NBC’s 4K HDR channel, home audiences were captivated by the sweat and effort displayed on screen with immersive sound of the runners’ feet hitting the track. Viewers thousands of miles away could be excused for thinking they had the best seat in the Japan National Stadium. The live 4K HDR broadcast of NBC’s primetime show throughout the Games were an extrasensory experience unlike any previous Olympics telecasts.
New, in-cloud, pay-per-use business models offer new advantages to occasional REMI, field reporting, remote event production and similar content producers and distributors with a better business model to remain competitive and profitable without huge ongoing capital investments.
The pressure to extract more revenue from ever shrinking budgets, due to expensive content rights contracts, is causing Broadcasters to re-evaluate—and in many cases reduce—how they spend their money on production tools and infrastructure. Recognizing this, live production technology providers like Grass Valley are getting “creative” in how they sell their products and cloud-native systems.
In this second installment of our extended article looking into HDR for cinematography we look at the practical aspects and applications of HDR.
High dynamic range and wide color gamut combined with 4K resolution and progressive frame rates have catapulted broadcast television to new levels of immersive experience for the viewer. As HDR and WCG are relatively new to television, we need to both understand their application and how we monitor them to enable us to surpass the levels of quality and immersive experience cinematographers’ demand.
There was a time when the mere mention of bringing artificial intelligence (AI) and machine learning into the media industry brought visions of robots replacing humans. Today that is certainly not the case—although we might be getting close: I saw a robotic camera operator move the cameras for a national television news show from his converted kitchen table. On-air, viewers never saw a difference from the programs they always watch.
After a year like 2020, predicting the future is scary business. However there are several leading-edge technologies—many borrowed from the IT and consumer-facing industries—that certainly look to make a significant impact on video production and broadcasting in 2021. Here are some, in no particular order, that will see continued implementation and streamline production and distribution workflows. To date we’ve seen these new tools begin to alter the way video production and distribution is done, helping the industry move forward and media businesses grow, and that’s certain to continue in new and exciting ways.