Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.
Sitting at home watching the Olympics 400m Women’s hurdles final live on NBC’s 4K HDR channel, home audiences were captivated by the sweat and effort displayed on screen with immersive sound of the runners’ feet hitting the track. Viewers thousands of miles away could be excused for thinking they had the best seat in the Japan National Stadium. The live 4K HDR broadcast of NBC’s primetime show throughout the Games were an extrasensory experience unlike any previous Olympics telecasts.
New, in-cloud, pay-per-use business models offer new advantages to occasional REMI, field reporting, remote event production and similar content producers and distributors with a better business model to remain competitive and profitable without huge ongoing capital investments.
The pressure to extract more revenue from ever shrinking budgets, due to expensive content rights contracts, is causing Broadcasters to re-evaluate—and in many cases reduce—how they spend their money on production tools and infrastructure. Recognizing this, live production technology providers like Grass Valley are getting “creative” in how they sell their products and cloud-native systems.
There was a time when the mere mention of bringing artificial intelligence (AI) and machine learning into the media industry brought visions of robots replacing humans. Today that is certainly not the case—although we might be getting close: I saw a robotic camera operator move the cameras for a national television news show from his converted kitchen table. On-air, viewers never saw a difference from the programs they always watch.
One of the surprises from the latest research published by Nielsen was the significant rise in audiences watching live linear TV. Lockdown has not only sent SVOD viewing soaring through the roof but linear TV is expanding rapidly. One reason for this, according to Nielsen, has been greater adoption of streaming by older age groups. Moreover, they aren’t expected just to revert back again. Even Netflix launched a scheduled programming feature recently targeting older audiences in France in a move likely to be replicated in other territories. The move is also seen as a response to advertising video on demand services. There’s one playout provider focussed on playout for linear TV channel management with a groundbreaking SaaS cloud playout platform. We spoke with Veset CEO Igor Krol to learn more.
After a year like 2020, predicting the future is scary business. However there are several leading-edge technologies—many borrowed from the IT and consumer-facing industries—that certainly look to make a significant impact on video production and broadcasting in 2021. Here are some, in no particular order, that will see continued implementation and streamline production and distribution workflows. To date we’ve seen these new tools begin to alter the way video production and distribution is done, helping the industry move forward and media businesses grow, and that’s certain to continue in new and exciting ways.
In 2017, at that year’s VidTrans conference a regional gathering of members of the Video Services Forum (VSF), a new protocol for delivering audio and video over lossy IP networks (including the public Internet), was born. It was an idea that many had been skeptical of, since the open Internet brought with it all kinds of quality, security, latency and reliability issues.