OTT

Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.

Recent OTT Content

The World Of OTT (Quality Assurance Pt1) - Assuring QoE From The Network SideJune 3rd 2021 - 09:00 AM

The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.

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The World Of OTT (Content Pt4) - Personalizing Content For Maximum ImpactMay 12th 2021 - 09:00 AM

A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live content into a single viewing window. This specific personalised viewing dynamic tunes the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators. We should expect a win-win-win for consumer, advertiser and content provider.

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The World Of OTT (Business Pt2) - Telco Access Networks (& The Growth Of OTT)April 27th 2021 - 09:00 AM

Telco fixed access networks are “the last mile” to homes and commercial buildings. They play a key role in the delivery of OTT Video, and are undergoing big changes to support its growth. Telco fixed access networks were originally built in the 19th century to deliver telegraph services, evolving during the 20th century into telephone services. Today they provide vital telecommunications services supporting all aspects of a nation’s life including government, business, education and entertainment. Companies in this sector include the likes of British Telecom, Telecom Italia and AT&T. Over the last 30 years, the voice-first PSTN network has evolved to support data services over broadband, and today telco’s are deploying new data-first access networks.

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T-Mobile US Aligns With Google For TV And Drops Own Video BundleApril 20th 2021 - 09:00 AM

T-Mobile, one of the big three cellular operators in the US, has abruptly dropped its TV streaming bundle six months after launch and instead lined up with Google to promote YouTube TV, as well as stepping up promotion of the latter’s Android TV platform.

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The World Of OTT (Content Pt3) - Optimizing Encoding & Contribution For Live OTTApril 6th 2021 - 09:00 AM

OTT has dramatically expanded the range of delivery outlets for content and continues to do so. This has had a direct effect on content production, enabling almost any organization or person to create and distribute live content, which has increased the volume of content being created. Whether this content is for entertainment, news, education or communications, video is our preferred communication medium and people generally turn to this whenever possible.

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The World Of OTT (Infrastructure Pt6) - Internet Exchanges & The Growth Of OTTMarch 23rd 2021 - 09:00 AM

Demand for bandwidth is growing at a remarkable rate. The demand is so high that Equinix’s Global Interconnection Index (GXI) Volume 4 forecasts a 45% CAGR specifically for interconnection bandwidth from 2019-2023. This will bring global interconnection bandwidth, used specifically by businesses that need to guarantee throughput capacity, from 5,000 Tbps in 2020 to 16,000 Tbps in 2023.

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The World Of OTT (Business Pt1) - Improving Monetization Through Addressable AdvertisingMarch 9th 2021 - 09:00 AM

OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.

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The World Of OTT (Content Pt2) - Live Production & DistributionFebruary 23rd 2021 - 09:00 AM

The effect of OTT-based delivery is wide-reaching, stretching all the way back to the original content production domain and creating new technical requirements and opportunities.

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