Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.
Increasing OTT fragmentation is creating a new and perhaps last opportunity for traditional pay TV operators to seize back some control from major online service providers by re-aggregating online content under common UIs and recommendation engines.
In the previous article in this series, “Understanding OTT Systems”, we looked at the fundamental differences between unidirectional broadcast and OTT delivery. We investigated the complexity of OTT delivery and observed an insight into the multi-service provider silo culture. In this article we fully analyze a typical OTT delivery channel to understand why we need monitoring.
In this series of articles, we investigate OTT distribution networks to better understand the unique challenges ahead and how to solve them. Unlike traditional RF broadcast and cable platform delivery networks, OTT comprises of many systems operated by different companies to deliver programs to viewers, and it’s these potential silos that are the root of the challenges OTT faces.
Imagine you are a creative person with technical skills and limited moral constraints. Now imagine you get the opportunity to steal the series finale for Game of Thrones weeks before the episode is broadcast or streamed. That would be worth a lot, wouldn’t it?
Saving dollars is one of the reasons broadcasters are moving to IP. Network speeds have now reached a level where real-time video and audio distribution is a realistic option.
Taking this technology to another level, Rohde and Schwarz demonstrate in this eBook how to reduce costs even further and provide contribution and distribution over the internet.
In part-1 of this series, Challenges, we introduced the basic concepts of the technology behind live OTT delivery. In this article, we dig deeper to help broadcast engineers and technical managers understand the intricacies of HTTP and IP technology, so they will be able to design and support OTT systems more effectively.
As the television business has become more global, and evolving consumer devices spawn the need for ever more formats, there has been an explosion of the number of versions that are needed for an item of content. The need to provide tens to hundreds of language versions provides added complications, with localized versions often being created at dispersed dubbing and captioning facilities. The Interoperable Media Format (IMF) has been developed as the solution to the sensible processing of motion pictures and episodic shows. In the linked e-book, Rohde & Schwarz explain IMF and introduce Clipster as a platform for IMF workflows.
Over-the-top (OTT) video is increasingly challenging the traditional broadcast model with added convenience in terms of both user experience and reach. Thanks to a growth rate ten times that of traditional TV, OTT already accounts for 15 percent of total industry revenues and is projected to approach one-third of the market by 20221.